Market and Franchise

Differences Between Starting From Scratch And A Franchise

Are you contemplating starting a new business? There are some things that youre definitely going to need to think about before heading down that road. Lets talk about a few very important options youll need to consider.

The most difficult part of any new business is getting it started. Youll have a lot of administrative stuff to figure out, and youll need to start getting clients right away. Youve undoubtedly heard that 80% or so of new businesses fail in the first 2 years or so. This number will fluctuate depending on the industry and where you get your numbers from, but in the end its been shown the most new businesses fail.

So why do most new businesses fail? Well, there are a couple of common reasons. One is that a new business fails to advertise like it should. So they fade into nonexistence. This ties into the second common problem which is just running out of money. There are a number of causes for this, but if you run out of money you are pretty much out of business.

Im not trying to demotivate you. But you need to be aware that there are things you can do to improve your chances. Lets look at one.

One way to give yourself a better chance of surviving as a new business is to start as a franchise instead of a brand new business. There are a couple of reasons why this is a good option. First of all, the franchise will teach you how to run their system. They already have a proven track record that will get you started right.

Another great benefit of starting a franchise is you get brand recognition. No one has heard of Bills Best Burgers, but they have heard of McDonalds, Burger King, and a number of other franchises. With all the advertising the franchise does nationally you get immediate recognition when you open your store.

You dont have to just open a franchise in the food industry. You can also open them in just about any other industry you can think of. There are franchises in electronics, batteries, ink cartridges, clothing, and tons of other industries.

So there you have it. Do you start everything from scratch or do you start a franchise? One is definitely a more expensive option, but you will have a much better chance of long term success.

Advantages Of Direct Marketing

B2B direct marketing has been proven effective through all ages. Much more, today’s modern time calls for a regular direct marketing imposture for you to be able to keep in touch with the businesses’ fast paces.

Direct mail can be used for other reasons besides making a direct sale.

Flexible Targeting

B2B direct marketing enables you to talk directly identify, isolate and represent with well-defined target markets. This means you get a higher conversion and success rate than if you tried communicating to everyone in the mass market. And direct marketing online is also far cheaper than mass market communication.

Multiple Uses

B2B direct marketing doesn’t just have to be used to sell – it can be used to test new markets and trial new products or customers, to reward existing customers to build loyalty, collect information for future campaigns, or segment a customer base.

Cost-Effectiveness

The cost per acquisition of direct mail can be significantly less than other marketing methods. Plus once you’ve acquired a customer, you can also benefit from highly profitable repeat sales, gained once again through marketing methods.

Ease of Management

It provides greater control and accountability than other marketing methods. It is easy to measure results because you know exactly how many people you’ve contacted in the first place. Once you’ve run a direct marketing campaign and know the conversion rates involved, you can work on refining and improving your success rates. Plus it also makes it easier to plan, forecast and budget for future direct marketing campaign.

Rapid Delivery

Direct marketing is both swift and flexible in achieving results. This is especially true for telemarketing, one of the direct marketing tools, as the results of a conversation can be logged immediately and scripts adjusted straight away to improve results.

Testing Capability

It allows you to test, test and test again in order to hit upon the most successful combination of direct marketing tools. Any of these variables such as timing, list, message, mailer and offer can be adjusted, tested again, and measured to find the optimum proposition.

Relationship Building

Direct marketing is far more effective at initiating and developing a meaningful dialogue with new customers. From the outset you have a direct relationship with them, which can also be used as part of a push pull strategy to stimulate demand for retailers.

Targeting of Messages

It can enable you to target different messages to different recipients. Using technology such as digital printing, it’s even possible to display different images, designs and offers in a direct mailer according to who it’s being sent to, as well as personalising the mailer to the recipient to increase conversion rates.

How To Acquire Significant Market Share.

Breaking into the market isn’t the simplest of choices for any business. A business must analyse several factors, and every aspect is essential in determining the plan to be undertaken for acquiring market share. Choices such as when, where, and at what level of cost, all play a definitive role in the possible success or failure of any business.

The key to this understanding is that when making a move for market share, strive to be in the limelight – so everyone, potential customers and competitors alike, can’t avoid your presence even if they tried. You should be aggressive in your approach, which can easily be measured by the time, money and effort put into your advertising, sales promotion, publicity and public relations, introductory offers and discounts, etc. The businesses which are able to differentiate themselves from their competitors are the real champions of their industry, and they are, without doubt, the market leaders. They get focused customer attention and unique privileges over all others in their market.

The following activities can be initiated by a business to make their presence felt in the market:

– Differentiated Products and Services – The products or services offered by a business should be differentiated from those offered by others. It might be in the area of technology, design, packaging, the look or just about anything else, but the product or service should have a special and unique image in the thoughts of the customers.

– Customer Focused Advertising – Advertising is an important and effective means of reaching out to your potential customers. Television, radio, internet, mobile phones and print media are the common advertising tools used in today’s world. This advertising should be customer and market targeted. The intensity of this advertising and how many people it will reach usually depends entirely upon the budget allocated.

– Customer Relationship – Customers are the most important aspect of any business, and the aim of all businesses is to reach out to these customers in the most effective manner – as efficiently as possible. The fundamental point of marketing is to create long term relationships with as many customers as possible, and with improved presale and after sales service, a business can deliver quality assistance to the pursuits of every customer, thereby guaranteeing long term relationships and regular custom.

– Introductory Offers and Schemes – It’s very important at the time of entering a market that a business should use introductory offers, rebates, discounts and schemes to stimulate customers toward purchasing products and services.

– Extensive Warranties and Guarantees – Almost every customer will prefer a product that carries some kind of warranty or guarantee. If a new product has some form of extensive warranty or guarantee, most customers will consider that the company is being responsible for their product, and therefore, it’s seen as an “intelligent buy”.

Copyright (c) 2009 Alan Gillies

Modest Business Franchise Ideas

Today’s world is very volatile and filled with trials and uncertainties. There are only so many ways of making money and many of these are fast getting saturated. Everywhere, people are looking for new and ingenious ways of earning money. People want to have their own business, but do not want to make a big investment. In such cases, it is good to look for a business idea which does not require too much initial investment. There are many websites which offer budget business Franchises for Sale. The ideas on these sites offer a wide range of businesses from pet grooming to babysitting to tutoring to caring for the elderly.

Virtual Assistant

In addition to traditional low cost business opportunities like babysitting, pet walking, or personal chef business, one of the leading new age businesses to think about is to be a Virtual Assistant. Many small business owners have too many tasks on their hand and wish to have someone to whom they can delegate. Virtual assistants can be of great help to them. They do everything that office assistants do, without even once meeting their bosses. They work on a contract basis from their household. In addition to basic administrative duties and keeping books, they also deliver specialized services like market research, technological troubleshooting.

Business Consulting/Image consulting

There are many low cost franchise opportunities like SEO solutions firms, or round the corner cafes available to people willing to put in the hard work and sincere efforts and of course part with some much short cash. But if parting with the initial capital is a problem, Business consulting or image consulting is another good opportunity for you. You could offer services like business plan writing, marketing, communications, help with legalities involved and so on. If you plan to offer image consulting services, you could advice on etiquette, fashion, dresses, accessories etc. This is one way of building a business around what interests you and what you are passionate about; all the time without too much of initial investment.

Event planning

Planning an event requires elaborate planning and organizing skills. Events/parties can be fulfilling and profitable if adequate hard work and efforts are involved. The overall success of an event planning business will be based on the experience that the planner brings to the clients. An event planner will have to have certain skills which are imperative to Low Cost business opportunities like this one. Good organization and time management, negotiation and budget management, creativity, public relations and marketing skills are a few of them.

Synthetic Biology Market – Global Industry Analysis, Size, Share And Forecasts, 2012 – 2018

The global market for synthetic biology is estimated to grow to $4.5 billion over the year 2015 owing to the developments in fields like biomedicine, biopharmaceutical synthesis, energy and environment, biosecurity, sustainable chemical segment, and biomaterials. Significant investments by major companies and emergence of new players in the market are also expected to boost the growth of this industry.

Browse : Synthetic Biology Market

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Synthetic biology is the fastest growing segment of the biotechnology field having number of applications. Synthetic biology provides significant number of near future commercial opportunities. Despite its emerging status, the list of applications is continuously growing. Some of these major applications include chemicals, enzymes, synthetic genes and other DNA parts, pharmaceuticals, biofuels, and chassis microorganisms among others.

Current developments in technologies like DNA synthesis and sequencing, specialty media, and bioinformatics, and the need for renewable feedstock are driving the market for synthetic biology. Rapid developments in this field are creating unique market opportunities and contributing to the growth of this field.

Synthetic biology is gaining tremendous recognition as a transformative technology as it has the ability to address food storage and security issues as well as handle other threats like climate change, energy shortage, and water deficits.

This research report is a comprehensive analysis of current industry trends, industry growth drivers, restraints, industry capacity, market structure, and market projections for upcoming years. The report also includes analysis of technological developments in the market, Porters five force model analysis, and complete company profiles of top industry players.
It provides review of micro and macro factors significant with respect to new entrants and existing market players with value chain analysis.
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Browse : Synthetic Biology Industry

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Major Players

Major players dominating this market are Amyris Biotechnologies Inc., ATG Biosynthetics GmbH, Blue Heron Biotechnology Inc., Chromatin Inc., Draths Corp., febit Synbio GmbH, GENEART AG, GenScript USA Inc., Joule Biotechnologies Inc., LC Sciences, LS9 Inc., OPXBIO Inc., Solazyme Inc., Sloning BioTechnology GmbH, Synthetic Genomics Inc., Verdezyne Inc, and others.

Read More :

How Market Research Can Benefit You In Launching New Products

You may want to consider searching for a market research company that can assist you in launching your new product. Learning about how market research can help you launch your product will help you determine if using market research is right for you. Learning more about market research will also help you know what you should look for in a company that provides such services. Arming yourself with knowledge can help you make an educated and informed decision when it comes to marketing your new product.

One way market research can help you launch your new product is that it can help you define a target audience for your product. If you have a specific product you want to sell, it may be more appealing to some types of consumers than others. Is your product geared toward men or women? Is your product meant for a certain age group? Would your product benefit those in a certain industry? Employing marketing research services can help you clearly define your target audience for the product you want to sell.

Using market research can also help you determine which types of advertising methods would be most advantageous for you. Depending on your target audience, one type of advertising may work better than another. Once you have defined your target audience, you can then identify the means of advertising that would be most successful in letting your target audience know about your product. As you may know, advertising can often be quite costly. However, if it works, advertising can bring you a tremendous return on your investment. As such, you want to be sure that your advertising is most effective, and to do that, you will need to determine the means through which your target audience is most likely to learn about your product.

Sometimes, only one form of advertising will suffice, but chances are, using multiple advertising methods would be best for you. However, in order for advertising to work, you will need to first determine where and how you should advertise. Fortunately, market research companies are equipped with the knowledge and experience needed to gather this type of information. Using market research can be very beneficial in learning how to advertise for your new product.

Market research can also be used to define your product’s strengths and weaknesses. Through market research, you can gain perspective on what consumers think about your product. This way, you can make any necessary changes to your product before launching it. If your product needs improvement, market research will tell you how you can improve it. If your product excels in a certain area, market research will help you define which areas you should focus on in selling this product to consumers.

Owner Of An Established Brand With Restaurant Franchise

Business opportunities in the food sector are unlimited. If you know the tricks and are well informed, you can no doubt give shape to your business dreams in no time. Restaurants today run well depending on a number of factors; these are brand identity, quality of food items served, menu, variety, courteousness in handling customers, locality, to name a few. When you can be an owner of a reputed brand in your area by buying a restaurant franchise, why not grab the opportunity. And if the menu well suits the Indian taste such as snacks food, namkeens, traditional sweets, Bengali sweets, chaat like pani puri, South Indian food, the effort of buying the restaurant franchise is well rewarded.

When you buy a restaurant franchise, you will have to pay some royalty money as well as percentage of the profits every month or annually or as decided. You no doubt become the owner of the restaurant, but you will have to follow the same method of food preparation, besides having the same menu. You will notice an increasing crowd right from day one. A little advertisement will further add to the crowd pulling factor.

You will always find sweets in the menu in every festive occasion. It is also in marriage, birthday, anniversary, and other functions. where all traditional sweets including Bengali sweets rule the roost; this is because having as well as distributing sweets is considered as good omen. Pani puri and chaat items are also served in most occasions. Another item that is served with tea or coffee is variety of namkeens. The most savored namkeens include bhujia, chana masala, mini samosas, dalmoth, and more.

The rasgulla and the rasmalai are two of the most popular Bengali sweets. Both the Bengali sweets items are found in sweets shops in every corner of the country. Preparation of rasmalai involves cooking of rounded pies of fine milk curd in syrup such that a unique texture is created. The pies are then soaked in full cream milk and then served with a shower of chopped pistachio nuts.

Is A Car Wash Franchise A ‘cash Flow’ Machine

The best answer to that question about a car wash franchise depends on your comfort level with taking risks. Every business has risks involved and car wash franchises are no different, however they do offer a unique opportunity in a cash business.

There are a few things you must consider before diving into the car wash franchise industry. The first decision is to decide what type of car wash franchise system you want to own. You have the option of a fully automated system that does all the work for you or you can choose to have a partially automated system that will require employees to finish the work. At first glance the fully automated one seems like the most logical choice but having more running equipment can mean more expensive things that break down and need fixing. Don’t forget that if your machines are down, cars aren’t getting washed and no money is coming in.

Choosing the right location for a car wash franchise is practically the most important thing you can do, and I’m talking more about cities than specific locations. Seattle rains about 300 days per year and people aren’t really interested in washing their cars there. On the flip side, sunny southern california barely has rain and people in socal really want to keep their car looking clean.

In talking about cash flow for a car wash franchise, one immediate hurdle is the initial franchise start up fee which ranges anywhere from $1,000 to $100,000. Typically they are in the $20,000 – $30,000 range. Some franchise fees are even non-refundable even if you decide to not buy the franchise. Make sure you find that out before you put any money down.

Another major cost of owning a car wash franchise is the royalty payments. They typically range from 3% – 6% of gross sales, not net profits. Some franchises have minimum monthly revenues no matter what happens in your business. So if you have some slow times or it rains 14 straight weekends in a row, you still gotta pay the minimum requirements.

Don’t forget that other typical car wash franchise expenses include equipment, signs, working capital, advertising fees, etc. Equipment could be anything from chemicals to car accessories to cash registers.

Bottom line is that owning a car wash franchise for cash flow is a proven business system as long as all factors are taken into consideration and smart business choices are made.

Lucky Charms Shape Really Works As A Market Strategy

A very popular brand of breakfast cereal, Lucky Charms is manufactured by General Mills, in the United States. The secret for their success comes from the main cereal components: multicolor marshmallow pieces and bits of toasted oats cut in a great variety of shapes. It is often the Lucky Charms shape that attracts children’s attention and increases the breakfast appetite. The happy colors and the periodical modification of the marbits composition also have a great influence in keeping a high sales level. Moreover, periodical market surveys tell the company management team how well a certain Lucky Charms shape is received.

The only Lucky Charms shape that was not present in the UK variant of the cereal sold by Nestle is the green clover marshmallow mainly because of the association with Ireland and the conflicts specific to the 90s. Otherwise, the first shapes made by General Mills counted the pink hearts, orange stars, yellow moons and the green clovers mentioned above. Afterwards, the Lucky Charms shape variety greatly increased with the design of the pots of gold and hourglasses, the blue diamonds, the purple horseshoes and the red balloons. In time some shapes get obsolete, which is why the manufacturer keeps re-inventing the Lucky Charms shape periodically.

Thus, the yellow moons and the blue diamonds underwent modifications, as the moons turned blue and the diamonds were eliminated. Most of time, the change of one Lucky Charms shape passes without too much fuss, and only on special occasions it serves for advertising purposes. The present-day form of the cereal include pink, blue and yellow rainbows, orange and white shooting stars, purple horseshoes, pink hearts, green leprechauns complemented by five points stars and whale shapes. The Lucky Charms shape to have resisted in the packages from the very beginning is the pink heart that remains present with the brand even today.

The Lucky Charms shape represents the theme of the song or jingle describing the cereal box content. You will hear the rhymes in TV commercials or even listen it on the radio: children are the main targets as the rhyme is very easy to learn and sing. In recent years more transformations took place with the appearance of the yellow and orange hourglasses in 2008 that reinforced the former 2007 launch of the chocolate and berry variants besides the classic marshmallows. Therefore, the Lucky Charms shape remains a major element in the market promotion strategies, since it is part of the product specificity.

What Are The Advantages Of Getting A Travel Franchise For Yourself

You must be aware of the franchise model that many businesses all over the world follow. The travel industry is no different. There are many companies who offer travel franchise to business owners who are looking to set up their own business without having to work on the initial business model and stuff like that. Owning a travel franchise can be a profitable thing for you. Here are the advantages of owning a travel franchise, especially if you are in India:

Getting a share of the pie- Travel industry in India is still at a very nascent stage. It is expected to grow at a stupendous rate. Therefore, having a travel franchise gives you an opportunity to get a share out of that stupendous growth. And that certainly translates to a fantastic business opportunity.

No teething problems- Starting a business can be a tough affair. You have to take care of the market research part, set up a profitable business model and do loads of hard work to establish a business. The same holds true for the travel industry as well. However, when you decide to own a travel franchise, what that essentially means is that you are getting to set up your own business without setting it up in literal terms. What I mean to say is- you get the business model and an established name without having to work hard.

Value for investment- To own a travel franchise, you of course have to invest some amount into it. However, investing in a travel franchise is a safe bet. The reason being that as said earlier, the travel industry is bound to grow and therefore, your travel franchise is bound to get business. Secondly, you get an established business to head, so you dont need to worry about marketing and other aspects. You just need to follow the guidelines of the parent company and you are done. It is as simple as that.

For the people with an entrepreneurial streak in them, getting a travel franchise for themselves is surely a smart way to move forward and one that will ensure good returns on their investment.